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Add a sprinkle of sweetness to your day with the Hello Kitty & Friends Sweet Treats Backpack Buddies! These officially licensed Sanrio blind bag collectibles feature your favourite characters in adorable dessert-inspired designs, making them the perfect accessory for backpacks, school bags, pencil cases, keyrings and more.

Each blind bag contains one surprise mini Backpack Buddy, so you never know which lovable Sanrio character you’ll discover. Collect fan favourites including Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Keroppi and Badtz-Maru, each reimagined with charming sweet treat styling.

Keep an eye out for the rare Hello Kitty Macaron Backpack Buddy, an exclusive collector’s figure only available in this Sweet Treats series. Will you be lucky enough to find it?

These cute Sanrio Backpack Buddies are perfect for clipping onto backpacks, handbags, lunch bags, pencil cases or keys, letting you take your favourite characters wherever you go. Mix, match and collect the full series to create the ultimate Hello Kitty & Friends collection.

Planning a Hello Kitty birthday party, Sanrio party or kawaii-themed celebration? These blind bag Backpack Buddies make fantastic party favours, loot bag fillers, lucky dip prizes or gifts for guests. They’re a fun addition to your Hello Kitty party supplies, adding an exciting surprise element that fans will love.

Sold individually